Fast Foot Jam
Fast Foot Jam is a new jazz dance event launching in June 2025 in Marrickville, Sydney. Created by local dancers, it celebrates fast jazz music through styles like Collegiate Shag, Balboa, and Lindy Hop. The weekend will include workshops, performances, competitions, and plenty of social dancing to top-tier Australian swing jazz.
Role: Graphic Designer, client communication
Project Context: Independent Organizer
Product Type: Logo, Social Media Banner
Duration: 2 weeks
Tools: Figma, Procreate, Adobe
Problem
Fast Foot Jam is seeking branding materials that reflect the energy and style of their fast-paced jazz dance event. They need a logo that captures the spirit of the weekend, along with adaptable social media icons and post banners that can promote the event consistently across platforms.
Solution
To represent Fast Foot Jam, I’m exploring designs that convey a sense of movement to capture the “fast” energy of the event, incorporate foot or dance-inspired elements to highlight its connection to jazz partner dancing, and include musical motifs to reflect the “jam” aspect—clearly tying the branding to its jazz roots. The goal is a cohesive visual identity that’s vibrant, rhythmic, and instantly recognizable across all platforms.
Mood board
The Options
The Fast Foot Jam mood board draws inspiration from old black-and-white cartoons like Betty Boop, using their grainy, vintage style to emphasize bold, legible design rooted in jazz history. This aesthetic not only reinforces the event’s musical roots but also adds a playful, nostalgic tone. Key visual elements—such as the ghost, clown, and Betty Boop—nod to the iconic Man on the Mountain episode featuring Cab Calloway, creating a subtle historical easter egg that ties dance, music, and animation together in a meaningful and visually striking way.
💡 Bold 💡 Vintage
💡 Movement 💡 Grainy
Branding
The logo and banners for Fast Foot Jam were developed using the existing color scheme from the completed website. This provided a strong foundation for creating cohesive visuals, allowing for consistent branding across platforms while maintaining flexibility in how the designs are applied. The result is a unified and versatile identity that ties seamlessly into the event’s online presence.
Designs
Sketches
Mockups
Instagram Posts, T-Shirt, Bags
The mockups display how the Fast Foot Jam logo and banner translate across key platforms, including Instagram and event merchandise. These visuals demonstrate the adaptability of the branding—maintaining clarity and impact whether used on digital posts or printed on items like shirts and tote bags.
Final Designs
2 Final Assets
Two final assets were delivered for Fast Foot Jam: the main logo with a transparent background and a bottom Instagram banner instead of a full-edge one. Additional fun variations, like a version of the logo with a circular background, were also provided for flexible use.
Reflection
What I Learned
Simplicity
From working on Fast Foot Jam, I learned that sometimes simplicity is key to creating an effective and memorable design.
Sketching
Igained new skills in Adobe, which allowed me to be more efficient. Additionally, I realized the importance of a good sketch as a foundation for solid design work, ensuring strong execution.